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SLIGHTLY STOOPID

SMKFLWR joins forces with iconic San Diego based reggae-rock band Slightly Stoopid for their highly anticipated Summertime 2023 Live Nation tour of the US.

As an official touring partner, SMKFLWR brings the unique fusion of surf inspired fashion streetwear and the SoCal musical act that transcends generations. This dynamic collaboration promises to continue our brands journey into self-expression, style, and the celebration of music that brings people together and adds joy to our lives.

BEACHLIFE FESTIVAL

SMKFLWR teamed up with BeachLife Fest 2023, an electrifying Southern California music festival. This exciting collaboration brought together the vibrant worlds of fashion and festival culture. The partnership with BeachLife Fest 2023 fostered an atmosphere of creativity and self-expression, celebrating the spirit of the festival and its community in a truly unforgettable way.

Music brings people together

- KEVIN MADDEN (CEO/FOUNDER)