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New arrivals

Lawn Chair Collection

Summer season means easy livin’ in Lawn Chair Collection™ representing all
that’s best about sun drenched afternoons soaked in So Cal vibes. Do
summer right. Do it in a Lawn Chair™.
Discover
Army Tank Buttondown

Army Tank Buttondown

$66.00
Lawn Chair Collection Flat Lay - Banana Pudding

Mac Daddy Buttondown

$66.00
Lawn Chair Collection Flat Lay - American Flag

American Flag Buttondown

$66.00
Lawn Chair Collection Flat Lay - Banana Split

Twenty Four 7 Buttondown

$66.00
Lawn Chair Collection Flat Lay - Burger Joint 2

Viva Lazo Buttondown

$66.00
Lawn Chair Collection Flat Lay - Burger Joint

Red Tide Buttondown

$66.00

New arrivals

Womens Swim

All new for Spring Summer 2025 comes SMKFLWR’s assortment of swimwear for our female fam.

A fresh lineup of styles and an upgrade to our fabric quality across the board will have you looking your best and repping the surf inspired lifestyle brand that gives back.

A portion of all proceeds will be donated to charity.
Discover
Cream (Bottom)

Cream (Bottom)

$45.00
Cream (Top)

Cream (Top)

$45.00
70’s (Bottom)

70’s (Bottom)

$45.00
Top Ramen One Piece

Top Ramen One Piece

$60.00
70’s (Top)

70’s (Top)

$45.00
Bursty (Bottom)

Bursty (Bottom)

$45.00
Bursty (Top)

Bursty (Top)

$45.00
It's a Vibe (Bottom)

It's a Vibe (Bottom)

$45.00

New arrivals

Vacation Collection

Your holiday may not be everlasting, but at SMKFLWR the vacation mindset is indeed eternal! 

Dress the shirt up or pair with our newly designed swim shorts for maximum relaxing, now with 1”longer in-seam.
Discover
Vacation Collection Matching Outfit - Squares

Squares Trunks

$59.95
Vacation Collection Matching Set - Lotus Frawn

Lotus Frawn Buttondown

$66.00
Vacation Collection Matching Set - Flowral

Flowral Buttondown

$66.00
Vacation Collection Matching Set - Lotus Lace

Lotus Lace Navy Buttondown

$66.00
Lotus Lace Grey Trunks

Lotus Lace Grey Trunks

$59.95
Vacation Collection Matching Set - Iconic

Iconic Buttondown

$66.00
Vacation Collection Button Down Flat Lay - Seventy Seven

Seventy Seven Buttondown

$66.00
Vacation Collection Matching Outfit - Squares

Squares Buttondown

$66.00
  • White tee with Hibiscus art (back)
  • White tee with Hibiscus art (front)
Infinity 2

Hibiscus

Live it up island style wearing SMKFLWR’s newest graphics collection featuring vibrant color ways and tropical scenes that further connects your daily fit to your laid back lifestyle.

  • Color: Optic White
  • Micro ribbed collar
  • Cotton Modal Blend - Legend Fit
  • Runs true to size
  • Style number: SFM0017

Size — Small

$48.00
Shipping calculated at checkout.
 More payment options

Pickup available at HUNTINGTON BEACH STORE

Usually ready in 24 hours

More details

MODERN SURF COLLECTION

SLIGHTLY STOOPID X SMKFLWR
SPRING 25

New arrivals

SPRING 25

The SMKFLWR PRE-SPRING 25 collection blends effortless layering, breezy essentials, and bold statement pieces. Lightweight outerwear meets flowy silhouettes, while relaxed and structured bottoms provide versatility. Tie-dye washes bring a free-spirited energy, adding a vibrant, nostalgic touch. This collection is designed for those who embrace movement, creativity, and the balance between bold expression and everyday wear.
Discover
Blue tech Jacket (front)

Tech Jacket

$89.50
Cabo pant lifestyle

Cabo Pant

$74.95
Crop top (front)

Slouchy Rib Top

$69.95
Utility pant (front)

Utility Pant - Graphite

$77.95
Puffy vest (front)

Puffer Vest

$85.00
Gangster pant lifestyle

Skate Pant

$77.95

GOODBYE FROM PARADISE

AVAILABLE NOW
1 2
PALM SPRINGS

PALM SPRINGS

Feel good in a SMKFLWR tee that’s made in Hollywood, but laid back like a palm grove in the desert
hoisted up by a mirage.

CLICK HERE TO START EARNING REWARDS

SURF ROCK

New arrivals

SURF ROCK

Let the tide rise inside you, like the roar of a concert crowd met with a wave that crashes onto the shores of Orange County. 

What our customers say

  • "Still claiming the best boardshorts I have ever worn"

    - Teddy "Shreddy" Navarro

    Professional Surfer

  • "Perfect for those lazy days at the beach"

    I am here for the laid-back SoCal vibe, perfect for those lazy days at the beach or hanging out with friends. I love this brand and everything it stands for! 

    - Dustin

  • "Sun up to sun down, SMKFLWR has the clothing I need"

    Sun up to sun down,
    SMKFLWR has the clothing I need, whether I am letting loose on the beach or
    keeping me styled for the streets

    - Dan

  • "A standout choice for my seasonal shopping! "

    "The high-quality materials and comfort level offered by this brand has made it a standout choice for my seasonal shopping! "

    - Juan

DARK SKATE

New arrivals

DARK SKATE

Worn in vintage tees from Los Angeles in a capsule that grinds ledges to a pulp.

OUR STORY

LIFESTYLE


PARTNERSHIPS


CHARITY

Welcome to SMKFLWR, where individualism and the tapestry of life is translated by self expression.

Our Founder’s grass roots approach and his motivation to bring people together began in 2017 on the beaches of Orange County, California. Fueled by a desire to create more than just a clothing brand comes a purposeful mission driven by our support of charitable causes and our dedication to community outreach.

Striving for quality above all else seasonal capsules and limited production works curated through local artist networks is the reliable source for the conveyance of authentic SoCal lifestyle. Symbiotic with action sports and as devotees of live music culture our USA-made streetwear is supported by - and remains steadfastly in support of - local athletes, artists and businesses.

Join us on this journey as we hope to share in our passion for lifestyle that pushes the boundaries of streetwear fashion as you know it.

SMKFLWR lifestyle is having an affinity with the musical universe which thrives in a mantra that transcends genres.

Partnering with some of the most iconic acts and events in the music industry, bringing our love for culture and our Founder’s vivid imagination to the forefront of every partnerships, festival experiences and even national concert tours.

From the World Famous KROQ (LA radio call letters) Acoustic Christmas to the laid-back vibes of Summer Tours with Slightly Stoopid, we've had the honor of collaborating with musicians who have destroyed boundaries with their authentic sounds and cultural iconic personas that will withstand the test of time. Connecting with fans on a deeper level provides us the great privilege to share in the emotion of music. Freed is our creative director to apply his vision of reimagined festival fashion through distinctive design of the highest quality streetwear and accessories.

Making waves at ultra premium events like Beach Life Festival and Cali Vibes Fest to name a couple. These festivals aren't just about the music – they're about creating unforgettable memories, forging lifelong connections, and embracing the freedom to express our unique selves.

At SMKFLWR, we believe that music is about more than just bobbing our collective heads sound waves – it's a way of life. It's about celebrating individuality, embracing lyrical poetry, and coming together in a common love of culture. So whether you're rocking out at a concert, dancing the night away at a festival, or simply vibing to your favorite tunes at home, SMKFLWR partnerships is central to our family business and we relish in sharing that love with you.

SMKFLWR's commitment to making a difference in the world is fulfilled by supporting charitable organizations and positively impacting lives and communities.

With every purchase you make, 10% of the profits directly proceeds foundations like the Mauli Ola Foundation, an organization that brings joy, hope, and healing to individuals facing serious illness through innovative programs and initiatives. Harnessing the power of ocean therapy, improving lives through surfing of those battling cystic fibrosis, cancer, and other life-threatening conditions.

But our ties to charity don’t stop there. Our music festival partnerships are selected in part by the affiliation to causes that align with our mission. And we are constantly seeking out new opportunities to lend a helping hand, whether it's supporting environmental and conservation efforts or providing aid to communities in need.

By joining forces with our customers, partners, and supporters we believe we can make a difference in the world through collective action to create positive change.

Take part in our movement with the assurance of knowing that every purchase you make is not just a statement in fashion – it's a statement of solidarity and commitment to making the world a better place for all.

Infinity 3

Bones Hoodie

Size — Small

 More payment options

Pickup available at HUNTINGTON BEACH STORE

Usually ready in 24 hours

STREETS TO THE BEACH

We've got you covered

MENS BUTTON DOWNS (24)

WOMENS SWIM 23 (40)

HATS (42)

MUSIC CAPSULE (4)

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SMKFLWR

FLAGSHIP STORE

301 N Main Street Suite #109 in beautiful Huntington Beach, California 92648

Store Hours:
Monday: Closed
Tuesday: 11 am - 8 pm
Wednesday: 11 am - 6 pm
Thursday: 11 am - 6 pm
Friday: 11 am - 6 pm
Saturday: 11 am - 6 pm
Sunday: 11 am - 6 pm

Contact

hbstore@smkflwr.com 657-301-2570

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Bones Hoodie

Size: Small