SMKFLWR lifestyle is having an affinity with the musical universe which thrives in a mantra that transcends genres.
Partnering with some of the most iconic acts and events in the music industry, bringing our love for culture and our Founder’s vivid imagination to the forefront of every partnerships, festival experiences and even national concert tours.
From the World Famous KROQ (LA radio call letters) Acoustic Christmas to the laid-back vibes of Summer Tours with Slightly Stoopid, we've had the honor of collaborating with musicians who have destroyed boundaries with their authentic sounds and cultural iconic personas that will withstand the test of time. Connecting with fans on a deeper level provides us the great privilege to share in the emotion of music. Freed is our creative director to apply his vision of reimagined festival fashion through distinctive design of the highest quality streetwear and accessories.
Making waves at ultra premium events like Beach Life Festival and Cali Vibes Fest to name a couple. These festivals aren't just about the music – they're about creating unforgettable memories, forging lifelong connections, and embracing the freedom to express our unique selves.
At SMKFLWR, we believe that music is about more than just bobbing our collective heads sound waves – it's a way of life. It's about celebrating individuality, embracing lyrical poetry, and coming together in a common love of culture. So whether you're rocking out at a concert, dancing the night away at a festival, or simply vibing to your favorite tunes at home, SMKFLWR partnerships is central to our family business and we relish in sharing that love with you.