SLIGHTLY STOOPID X SMKFLWR
What our customers say
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"Still claiming the best boardshorts I have ever worn"
- Teddy "Shreddy" Navarro
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"Perfect for those lazy days at the beach"
- Dustin
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"Sun up to sun down, SMKFLWR has the clothing I need"
- Dan
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"A standout choice for my seasonal shopping! "
- Juan
OUR STORY
LIFESTYLE
PARTNERSHIPS
CHARITY
Welcome to SMKFLWR, where individualism and the tapestry of life is translated by self expression.
Our Founder’s grass roots approach and his motivation to bring people together began in 2017 on the beaches of Orange County, California. Fueled by a desire to create more than just a clothing brand comes a purposeful mission driven by our support of charitable causes and our dedication to community outreach.
Striving for quality above all else seasonal capsules and limited production works curated through local artist networks is the reliable source for the conveyance of authentic SoCal lifestyle. Symbiotic with action sports and as devotees of live music culture our USA-made streetwear is supported by - and remains steadfastly in support of - local athletes, artists and businesses.
Join us on this journey as we hope to share in our passion for lifestyle that pushes the boundaries of streetwear fashion as you know it.
SMKFLWR lifestyle is having an affinity with the musical universe which thrives in a mantra that transcends genres.
Partnering with some of the most iconic acts and events in the music industry, bringing our love for culture and our Founder’s vivid imagination to the forefront of every partnerships, festival experiences and even national concert tours.
From the World Famous KROQ (LA radio call letters) Acoustic Christmas to the laid-back vibes of Summer Tours with Slightly Stoopid, we've had the honor of collaborating with musicians who have destroyed boundaries with their authentic sounds and cultural iconic personas that will withstand the test of time. Connecting with fans on a deeper level provides us the great privilege to share in the emotion of music. Freed is our creative director to apply his vision of reimagined festival fashion through distinctive design of the highest quality streetwear and accessories.
Making waves at ultra premium events like Beach Life Festival and Cali Vibes Fest to name a couple. These festivals aren't just about the music – they're about creating unforgettable memories, forging lifelong connections, and embracing the freedom to express our unique selves.
At SMKFLWR, we believe that music is about more than just bobbing our collective heads sound waves – it's a way of life. It's about celebrating individuality, embracing lyrical poetry, and coming together in a common love of culture. So whether you're rocking out at a concert, dancing the night away at a festival, or simply vibing to your favorite tunes at home, SMKFLWR partnerships is central to our family business and we relish in sharing that love with you.
SMKFLWR's commitment to making a difference in the world is fulfilled by supporting charitable organizations and positively impacting lives and communities.
With every purchase you make, 10% of the profits directly proceeds foundations like the Mauli Ola Foundation, an organization that brings joy, hope, and healing to individuals facing serious illness through innovative programs and initiatives. Harnessing the power of ocean therapy, improving lives through surfing of those battling cystic fibrosis, cancer, and other life-threatening conditions.
But our ties to charity don’t stop there. Our music festival partnerships are selected in part by the affiliation to causes that align with our mission. And we are constantly seeking out new opportunities to lend a helping hand, whether it's supporting environmental and conservation efforts or providing aid to communities in need.
By joining forces with our customers, partners, and supporters we believe we can make a difference in the world through collective action to create positive change.
Take part in our movement with the assurance of knowing that every purchase you make is not just a statement in fashion – it's a statement of solidarity and commitment to making the world a better place for all.