SMKFLWR. is a charity driven, surf-inspired clothing line and lifestyle apparel company reaching new heights in the promotion of artists, athletes and culture. As a partner to a growing list of not-for-profit organizations, SMKFLWR. serves, donates and brings awareness to earthly movements and charitable causes while spreading a positive outlook to our youth. From the beach to the concert venue, SMKFLWR. lives and breathes summertime vibes. A lifelong dream of its Founder, Kevin Madden; drawn to the ocean, roots in board sports and a passion for live music drove him to a mission that celebrates surf culture and live music while making a positive impact on our oceans, earth and humanity.